By Gundula Miethke, Specialist, Regional Content and Communication • Europe/Africa at RI Headquarters in Evanston, Illinois, USA
Imagine Rotary” is the 2022-23 presidential theme that RI President-elect Jennifer Jones revealed on 20 January. She is asking Rotary members to dream big and take action: “We all have dreams, but acting on them is a choice. Imagine a world that deserves our best, where we get up each day knowing that we can make a difference.”
The logo for the theme was designed by Riki Salam, an Australian artist and graphic designer specializing in contemporary Indigenous art, design, and communications. He also created the 2023 Rotary International Convention logo which will be held in Melbourne, Australia, thus connecting the two by a shared visual language.
Meaning of the design elements
There is, of course, a deeper meaning behind each element of the design. The circle in aboriginal culture for instance, signifies our connections to one another. The dots around it represent people and there are seven because of Rotary´s areas of focus.
The circle and the dots together become a navigation star – our guiding light. The solid line underneath is what is referred to as a digging stick and it is used when doing hard work. And since Rotary members are people of action – it represents a tool for getting things done.
The colors green, purple, and white are not necessarily connected to aboriginal culture. President-elect Jennifer Jones asked the new crew of Governors to use one, two, or all three when dressing for official events instead of using a theme jacket. “As we celebrate diversity, equity and inclusion, I wanted all of us to be able to express ourselves differently in what we wear, but still have connection,” she explained.
There are several ways to interpret the colors: Purple for example stands for polio eradication, green for the environment, the newest addition to our areas of focus, and white for peace, our core mission. Together, they are the colors of the women’s movement, the Suffragette – a subtle nod to this history as Jones pointed out, since she will be the first female RI president.